Keratin is fibrous proteins which is the structural composition of hair, nails, and skin. As it pertains to hair it gives hair its strength. Hair that is lacking protein, is weak, lacks luster and elasticity, and is brittle, dry, and tends to shed.
Keratin has been around forever, but in recent years new and advanced techniques have been introduced. "Brazilian" Keratin Thermal Reconstructors has been on the scene since 2006. These treatments take a more intense form of keratin that is applied to the hair, dried in the hair, and (heat activated) thermally smoothed with a flat-iron (ceramic or tourmaline). These treatments can last up to three months.
They are not permanent but can have lasting positive effects. It is not a relaxer or straightener, nor does it contain the harsh chemicals that those products do. In fact the treatments that I have used can be used the same day as a relaxer and color to immediately strengthen the hair from these chemical processes. How is that? Keratin treatments are not caustic. They are non reactive, and do not cause a chemical change to the hair by breaking the bonds. Keratin treatments rebuild the hair and through the thermal process the cuticle is softened and sealed, which eliminates frizz, tangles, shedding, and helps to block out unwanted moisture, which causes hair to revert when exposed to moisture.
Popular treatments have been in the media in regards to safety and exposure to toxic fumes, a brand in which I used to use. Although I had great results, I did have constant question about fumes and consistency in product in which that company couldn't give me solid answers which is important to me. I was introduced to Cadiveu in Dec. 2010 and after extensive research I found it to be the better choice of product for me and my clients.
The Keratin reconstructing treatments are revolutionizing the hair industry and will definitely be around for years.
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