Cadiveu Keratin Treatments... why I switched.

So it's no secret that I no longer use the brand Brazilian Blowout as my choice in keratin treatments. As a professional and leader in my industry I feel it is my responsibility to make sure I am offering services, using quality products, and aligning my business with companies that operate in integrity and that I feel are being honest with me.

Who is Cadiveu? Cadiveu is cosmetic company that introduced the world to keratin treatments in 2006. Cadiveu manufactured products for popular brands like Brazilian Blowout in the U.S. Without Cadiveu, there would be no Brazilian Blowout. Cadiveu no longer manufacturers product for this company.

I was introduced to Cadiveu actually by one of my clients, upon my reasearch of the company it began to explain why I was beginning to have mixed results and noticing differences in the quality of products that I was seeing from the Brazilian Blowout brand. Upon my research I was amazed at what I found out about this company. As a professional, I chose to switch over to the company whom which the product originated so that I'm offering services that contain ingredients that are from Brazil and contain the highest quality ingredients. Click here.

Brazilian Blowout is a trademarked brand of keratin treatments, but is a the name of a technique made popular in Brazil. Sort of like me taking the term "press and curl" and going to another country and creating a trademark for it and branding a product behind it. It's known as a service, but made popular by Brazilian Blowout the brand. Smart.

Cadiveu offer several products that I have grown to love. The original Brasil Cacau keratin treatment that smooths, repairs, and protects curly and frizzy hair. Acai Therapy an all natural, chemical free,sugar cysteine based hair smoother which works great on fine to meduim hair adding body, but but can also be used by clients who want no formaldehyde exposure. My fast growing favorite is Nourishing Treatment, in instant intense reconstructor that repairs hair instantly, and offers shine. It's great alone and best ofter a color or relaxer service and I also use it in between my keratin treatments to restore and extend the life of the service.

Good stuff, keratin treatments are becoming more popular but don't be fooled by other companies that will be taking advantage of this revolutionary service by adding the name keratin to their packaging. There is only one quality brand from Brazil, and thats Cadiveu.

The Keratin Craze

Keratin... What's the buzz all about?

Keratin is fibrous proteins which is the structural composition of hair, nails, and skin. As it pertains to hair it gives hair its strength. Hair that is lacking protein,  is weak, lacks luster and elasticity, and is brittle, dry, and tends to shed.

Keratin has been around forever, but in recent years new and advanced techniques have been introduced. "Brazilian" Keratin Thermal Reconstructors has been on the scene since 2006. These treatments take a more intense form of keratin that is applied to the hair, dried in the hair, and (heat activated) thermally smoothed with a flat-iron (ceramic or tourmaline). These treatments can last up to three months.

They are not permanent but can have lasting positive effects. It is not a relaxer or straightener, nor does it contain the harsh chemicals that those products do. In fact the treatments that I have used can be used the same day as a relaxer and color to immediately strengthen the hair from these chemical processes.  How is that? Keratin treatments are not caustic. They are non reactive, and do not cause a chemical change to the hair by breaking the bonds. Keratin treatments rebuild the hair and through the thermal process the cuticle is softened and sealed, which eliminates frizz, tangles, shedding, and helps to block out unwanted moisture, which causes hair to revert when exposed to moisture.

Popular treatments have been in the media in regards to safety and exposure to toxic fumes, a brand in which I used to use. Although I had great results, I did have constant question about fumes and consistency in product in which that company couldn't give me solid answers which is important to me.  I was introduced to Cadiveu in Dec. 2010 and after extensive research I found it to be the better choice of product for me and my clients.

Cadivue is the pioneer of Keratin Treatments and is very safe. Unlike other brands it is smoke free, fume free, and has no down time for washing your hair. For more information check out www.cadiveuusa.com.

The Keratin reconstructing treatments are revolutionizing the hair industry and will definitely be around for years.