Cadiveu Keratin Treatments... why I switched.

So it's no secret that I no longer use the brand Brazilian Blowout as my choice in keratin treatments. As a professional and leader in my industry I feel it is my responsibility to make sure I am offering services, using quality products, and aligning my business with companies that operate in integrity and that I feel are being honest with me.

Who is Cadiveu? Cadiveu is cosmetic company that introduced the world to keratin treatments in 2006. Cadiveu manufactured products for popular brands like Brazilian Blowout in the U.S. Without Cadiveu, there would be no Brazilian Blowout. Cadiveu no longer manufacturers product for this company.

I was introduced to Cadiveu actually by one of my clients, upon my reasearch of the company it began to explain why I was beginning to have mixed results and noticing differences in the quality of products that I was seeing from the Brazilian Blowout brand. Upon my research I was amazed at what I found out about this company. As a professional, I chose to switch over to the company whom which the product originated so that I'm offering services that contain ingredients that are from Brazil and contain the highest quality ingredients. Click here.

Brazilian Blowout is a trademarked brand of keratin treatments, but is a the name of a technique made popular in Brazil. Sort of like me taking the term "press and curl" and going to another country and creating a trademark for it and branding a product behind it. It's known as a service, but made popular by Brazilian Blowout the brand. Smart.

Cadiveu offer several products that I have grown to love. The original Brasil Cacau keratin treatment that smooths, repairs, and protects curly and frizzy hair. Acai Therapy an all natural, chemical free,sugar cysteine based hair smoother which works great on fine to meduim hair adding body, but but can also be used by clients who want no formaldehyde exposure. My fast growing favorite is Nourishing Treatment, in instant intense reconstructor that repairs hair instantly, and offers shine. It's great alone and best ofter a color or relaxer service and I also use it in between my keratin treatments to restore and extend the life of the service.

Good stuff, keratin treatments are becoming more popular but don't be fooled by other companies that will be taking advantage of this revolutionary service by adding the name keratin to their packaging. There is only one quality brand from Brazil, and thats Cadiveu.